Named after a beautiful, unspoilt valley in the Biellese region of Italy, Bursch has the indomitable spirit of those who love wild places, virile and rugged evokes independence and the reassuring smell of stories shared around the fire. Bursch speaks to us of concrete and courageous men capable of tackling a rock climb and a tightrope dance with equal ease, who admire and respect the power of nature and enthusiastically accept the challenges of the contemporary world, people who represent a point of reference. The setting has changed, the old house and big rooms with burning fireplaces have been replaced by ultra-modern and efficient professional offices where great ideas are born, but the charm of the stories is always accompanied by the aroma of cigars and cognac.