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Inspiring landscapesA minca usel so ni a l’é bel

Acqua di Biella takes its name and origins from a city renowned worldwide for its finest wools and magnificent fabrics, situated in the heart of the ancient Piedmont rich in history and millenary traditions. These fascinating  landscapes are the tapestry on which the Acqua di Biella creativity lives and evolves. The close link with its places of origin guarantees the continuity and authenticity of this historic brand and makes the Acqua di Biella fragrances alive and inimitable.

N°1

N°1

Created in 1871 on an 18th century convent formula, production has continued unabated to this day of this ancient fragrance that bears the name of Biella, a city renowned throughout the world for its wool and magnificent fabrics, located in the heart of old Piedmont rich in history and ancient traditions. Acqua di Biella N° 1 has won numerous awards and medals in Italy and abroad with its scrupulously natural formulation and its fragrance that combines the delicate scent of Alpine flowers with the exuberant essences of Mediterranean flora. Its composition based on pure and precious essential oils, meticulous craftsmanship and long tradition have guaranteed it the distinction of a classic Italian product, appreciated by aristocrats and intellectuals, an ever-present example of the excellence of the best Italian perfumery.

BARAJA

BARAJA

Baraja is the dialect name for Biella’s ’Baraggia’. This moorland, typical of the Piedmont plateau, which some call the ’Italian Savannah’, is a mysterious and enchanting place. An uncontaminated land where time seems to have remained still for millennia. A boundless plateau surrounded by the spectacular scenery of the Pre-Alps, one of the few magical places where it is possible to intensely perceive the mysterious and unchallenged sense of nature, with its warm, humid smell of humus, its extraordinary shades of ochre and its breath-taking silence, broken by the sudden and unexpected sounds of thunder and the cries of animals, Baraggia is a magical place dominated by strong contrasts.

BURSCH

BURSCH

Named after a beautiful, unspoilt valley in the Biellese region of Italy, Bursch has the indomitable spirit of those who love wild places, virile and rugged evokes independence and the reassuring smell of stories shared around the fire. Bursch speaks to us of concrete and courageous men capable of tackling a rock climb and a tightrope dance with equal ease, who admire and respect the power of nature and enthusiastically accept the challenges of the contemporary world, people who represent a point of reference. The setting has changed, the old house and big rooms with burning fireplaces have been replaced by ultra-modern and efficient professional offices where great ideas are born, but the charm of the stories is always accompanied by the aroma of cigars and cognac.

JANCA

JANCA

is named after a beautiful Biella torrent. His inspiring muse, not only loved this stream, but was also a passionate devotee of a tradition with ancient origins: the love of the rarest flowers, which, since the 19th century, had been imported to the Biellese to decorate the area and feed the imagination of textile designers. A tradition that is still intensely respected, as can be seen in the beautiful parks and gardens of the Biellese, such as the Burcina and the Panoramica Zegna. Janca gives you the sensation of immersing yourself in crystal-clear, sparkling waters and smelling the sweet fruity and floral notes emanating from an ideal river garden, in a refined sequence of ’solos’ that blend into a harmonious and intense symphony of emotions.

CA' LUNA

CA' LUNA

Wrapped in its ancient patina, it responds with charm and courage to the onslaught of time, faithful custodian of ancient traditions, dreams and memories, 700 theatre of great loves on a dream panorama, illuminated by a thousand evening lights. On the sunlit terrace, where the seasons and rituals of life alternate, the first crawling of babies, cheerful brunches, cricket matches and evening dances. Magnificently adorned with fragrant flowers, geraniums, ancient palms, giant aloes and old walls covered with lichen and silver ivy. The nights at Ca’Luna are enchanting, silent, animated by a thousand breaths as in a book by Isabel Allende, by the sound of distant bells and the wind, the moonlight penetrating every room in a divine glow. Indifferent to the succession of epochs, it watches life flow through the proud and vigilant eyes of the ancestors.